A bill to protect the personal information of consumers posted on commercial websites passed the Senate Judiciary Committee this week, according to Senator Mark DeSaulnier (D-Concord).
SB 1348 by Senator DeSaulnier gives consumers increased rights over their personal information that is posted on commercial internet web sites, and limits how it is bought, sold, and traded to unregulated third-parties.
“Consumers have a right to protect their personal information,” Senator DeSaulnier said. “Too often unregulated data brokers are buying, selling, and trading the personal information of Californians. Consumers should have the option to opt-out of their personal information being displayed or sold online. SB 1348 allows consumers to maintain their constitutional right to personal privacy.”
Research from the Pew Center indicates that 68% of US internet users feel that current laws are not sufficient to protect people’s privacy online, and that 86% of users have taken steps to mask their digital footprint. This bill would take small steps towards establishing a citizen’s fundamental right to privacy in the modern digital world.
This bill requires an online data broker who sells personal information to third parties to allow California residents to opt-out of the sale and public posting of their personal information upon request. SB 1348 requires a data broker to remove an individual’s personal information from their internet website, upon request by the individual. Additionally, the bill prohibits the data broker from re-posting the individual’s personal information or transferring the information to another business entity.