Steering Committee Appoves’s Purchase of Naming Rights to the Concord Pavilion

April 1, 2014 7:49 am · 112 comments


Big news, Claycordians, we’ll now have our name attached to the Concord Pavilion (at least for the next 2-years).

At last night’s Concord Pavilion Steering Committee meeting, the board unanimously approved’s proposed purchase of the naming rights to the Concord Pavilion for the 2014 and 2015 concert seasons.

Starting May 1, 2014, the name will officially be the “Claycord Pavilion at Concord”. The naming contract runs until the beginning of the 2016 concert season, with an option to renew.

“Our immediate plan is to change the main marquee sign and the three way-finder signs along Ygnacio Valley Rd. and Kirker Pass Rd., then move on to brand-naming inside the Claycord Pavilion at Concord”, said Robert Williams, attorney and Principal Planner for’s purchase.

“We tried to negotiate the ability for us to choose one or two acts that would appear at the Claycord Pavilion at Concord this year, but the committee declined our attempt, saying they believe the demographics data for this area show people are happy with Little Wayne and other similar acts. We don’t agree with their decision, but since we’re a small business, we didn’t have much wiggle room”, Williams said.

“Our board is excited to welcome to the Pavilion family. When we dropped the Sleep Train name earlier this year, we thought we would have to just go back to calling it the Concord Pavilion, but then was able to secure financing and made us an offer we had to review, and finally approve. Money from this purchase will help us pay for new grass islands in the parking lot and a lovely lawn area for kids and families to enjoy before they enter our venue”, according to Jim Allen, President of the Concord Pavilion Steering Committee.

More news, including terms of the deal, will be released in the coming days.

Pro Fi April 1, 2014 at 7:52 AM

WOW! Congrats Mr. Mayor!!

Z-Man April 1, 2014 at 7:52 AM

April Fools

Double a April 1, 2014 at 7:52 AM

April Fools!!! LOL.

Polarbearmarket April 1, 2014 at 7:55 AM

…and how fitting to announce this on April 1st!

FB April 1, 2014 at 7:55 AM

That’s a good one.

Kai April 1, 2014 at 7:56 AM

I can’t wait to go to a Little Wayne concert at the Claycord Pavilion. Will the concession stands now be selling 64 ounce size of Colt Beer? Or even better, can I just bring my own 12 pack? And I hear the metal detectors are going to be turned off to save electricity at the Pavilion now.

Jeremy April 1, 2014 at 7:56 AM

Good one guys… funny date to make the announcement… 😉

eyewhen April 1, 2014 at 7:56 AM

April fools.

Juli April 1, 2014 at 7:57 AM

This is the first one I’ve seen so far that actually fooled me for a split second. Well played, Mayor.

Papa Smurf April 1, 2014 at 7:57 AM

April Fools!!

JWB April 1, 2014 at 7:59 AM

Great news; April 1st will be such a special day for

Darla Long April 1, 2014 at 8:00 AM

It must be April Fool’s! 🙂

WC April 1, 2014 at 8:01 AM

April fools day?

SC April 1, 2014 at 8:01 AM

That’s great! Nice work Mayor!

Maura April 1, 2014 at 8:02 AM

Nice! We need more country concerts at the pavilion or just more concerts/events in general!

Janet B April 1, 2014 at 8:03 AM


Rebecca April 1, 2014 at 8:05 AM

Um right. Happy April 1st mayor. Good one. Although I would be happy for you of it were true.

Landana April 1, 2014 at 8:06 AM

Its not about what the community wants to see there, its about money. Little Wayne brings in people from all over, Oakland, Antioch, Vallejo, just to name a few.

susan scott April 1, 2014 at 8:07 AM

APRIL FOOLS!!!…right?

GoGo Gomez April 1, 2014 at 8:07 AM

April fools!

Officer Barbrady April 1, 2014 at 8:08 AM

Lets see, today is April what?

Mig April 1, 2014 at 8:10 AM

Another stupid name change. I hate that it comes to this in order to raise money….sell the naming. They should pass a bill to prevent it. Corporations should invest in the advertising if they want it, but not be able to buy the stadium name for 2 years….

Han Solo April 1, 2014 at 8:11 AM

What day is it today people ? please !

Smh April 1, 2014 at 8:11 AM

Great! Any other way to waste our money on. They should be fixing our streets or built more educational activities to keep kids off streets.

Chris B April 1, 2014 at 8:11 AM

dumb name. why not call it the concord pavilion and charge another buck for beer.

Dwight Schrute April 1, 2014 at 8:12 AM

Question, why would they do it???
Answer, Happy April Fools Day

Michelle April 1, 2014 at 8:12 AM

April Fools???

Chester E. Kitty April 1, 2014 at 8:13 AM

Happy April Fool’s Day!!!!!!

Chris April 1, 2014 at 8:13 AM

Mr. Mayor, I’m still waiting to go gamble on an old river barge in the delta. I guess while I wait for the new casino and for my summer concerts at the Claycord Pavilion, I’ll take the time to smell the digital roses…;-)

Me April 1, 2014 at 8:14 AM

I’m calling April Fools on this

OMG...but wait! April 1, 2014 at 8:14 AM

WOWZER!!!! I knew was big, but not that big!

One question: Why not name it the “CLAYCORD.COM” Pavilion? Leaving out the .COM will only make it look like it belongs the street named “Claycord Ave”. The entire “” is necessary to drive the traffic to your website! Ergo, the whole point of paying for the naming rights, right?

Kelley April 1, 2014 at 8:15 AM

April Fool–nice one Mr. Mayor. 🙂 This would be nice to see anyway.

LocalGirl April 1, 2014 at 8:16 AM

Let me guess — APRIL FOOLS?????

Mary April 1, 2014 at 8:16 AM

April Fool’s? Day?

Will April 1, 2014 at 8:17 AM

Why not happy4/1

just kidding!! April 1, 2014 at 8:18 AM

April Fools!!

AnotherAnon-----Good April Fool's prank April 1, 2014 at 8:18 AM


April 1st April 1, 2014 at 8:18 AM

Nice one Mayor. Not super believable, but I would go to the ClayCord Pavilion.

Belinda April 1, 2014 at 8:19 AM

…..April Fools!

Good one April 1, 2014 at 8:20 AM

Ha ha. April Fools!

Tommy O' April 1, 2014 at 8:20 AM

4/1/2014. Not bad…

Michelle April 1, 2014 at 8:20 AM

Woot Woot! Great News …..Congratulations!

steve April 1, 2014 at 8:20 AM

good one!
remember what day it is everyone?!

040114 April 1, 2014 at 8:21 AM

OMG, it’s April Fool’s day!

Rachael April 1, 2014 at 8:22 AM

APRIL FOOL’S!!!!!!!! Lmao!!!

ChampagneKitty April 1, 2014 at 8:22 AM

I call APRIL FOOL’S!!! The Mayor is pulling a joke on us. Good one, Mr. Mayor! Smooches!

Good one April 1, 2014 at 8:22 AM

April Fools!!!!

leslie April 1, 2014 at 8:23 AM

April Fool’s Day everyone. Am I right Mr.Mayor?

Let's Go Oakland April 1, 2014 at 8:23 AM

Come on folks! Check your calendar. Jeesh.

Pyrrhus April 1, 2014 at 8:24 AM

You people do realize this is April 1 right?

Michael Langley April 1, 2014 at 8:24 AM

…and all this news breaks on the 1st of April?

JG April 1, 2014 at 8:24 AM

Great news for today, April 1st.

Anny April 1, 2014 at 8:24 AM

Happy April Fool’s 🙂

GuyfromConcord April 1, 2014 at 8:25 AM

LOL – Great one Mr. Mayor. I can’t tell if folks 1-10 get it or not………Have a great first day or April !!

Dr. Jellyfinger® April 1, 2014 at 8:25 AM

But, but, bbb-but I just paid some guy $5K to name it The Dr. Jellyfinger Pavilion! He said it was a done deal! Gad how I hate April 1st!

Kathy April 1, 2014 at 8:26 AM

Anyone else happen to notice the date on the calendar?

Cracky McGee April 1, 2014 at 8:26 AM

Good one, Mayor!!!! But seriously, how cool would that actually be?!!

JET April 1, 2014 at 8:28 AM

At first I was like WOW! Then I realized it is April Fools day. Sounds like the mayor is just pulling our leg on this one! 🙂

FirstW April 1, 2014 at 8:32 AM

I assume this is an April fools day joke, duh!

Mojo April 1, 2014 at 8:33 AM

APRIL FOOL’S!!!!????

Really? April 1, 2014 at 8:33 AM

That is GREAT!!!!!! Congratulations!!!

DD April 1, 2014 at 8:34 AM

April 1st, anyone??

Ancient Mariner April 1, 2014 at 8:34 AM

Not THIS year, Mr. Mayor!

Just A Thought April 1, 2014 at 8:35 AM

Could this be a April Fools joke?

stove April 1, 2014 at 8:37 AM


Anne Moss April 1, 2014 at 8:38 AM

April Fools

Long Time Claycord Member April 1, 2014 at 8:39 AM

I suspect posters 1-12 are new to claycord and don’t realize that there is a “funny” post every year about this time. April 1st?

A Hammond April 1, 2014 at 8:40 AM

posters 1-12 – you are probably the same folks who rush to judgment with other posts, without further thought… Did you stop to think what today is?

mad mom April 1, 2014 at 8:40 AM

Good one Mayor 😉

Break Obama April 1, 2014 at 8:41 AM

There’s no fool like an ………

Bob Brittain April 1, 2014 at 8:42 AM

Interesting that the announcement should come out on this particular day!

Paula April 1, 2014 at 8:42 AM

Hmmm…April Fools?

Don April 1, 2014 at 8:43 AM

Geez! Oh, what day is it?

vizzic April 1, 2014 at 8:44 AM

I wonder if they are editing out the posts that say this is April Fools or maybe no one got that yet.

SK April 1, 2014 at 8:56 AM

I always look forward to the Mayor’s creative posts on April 1st!
@Chris made me laugh, saying he was still waiting for that gambling barge. Good memory!

The Mayor has come up with some good stories for April 1st in years past. You ought to do a compilation for us, Mr. Mayor! The newbies might enjoy that too, and my old memory can’t remember them all.

Anon April 1, 2014 at 9:02 AM

Ah, you had me going until I opened the comments and remembered what day it is today. LOL, good one!

Megan April 1, 2014 at 9:06 AM

I hope we get more country concerts like te old days!!!

Reality April 1, 2014 at 10:05 AM

Yea right! You don’t make enoughf money to make that happen.

I think we should do it... April 1, 2014 at 10:09 AM

I know it’s April one, but we should do a kick-starter and try to get it named after anyway. The community should do it every year and …maybe one year we could name it the Peoples Pavillion or some hokey name like the the Boogie Down Pavillion.

Mr. Pink April 1, 2014 at 10:11 AM

Awesome. Congratulations.

David Molstad April 1, 2014 at 10:16 AM

Wouldn’t that be delightful?


Mr. Mayor, I hope you don’t plan to change the name like Overstock did.

The Pavilion just does not work very well. lol

Flower Girl April 1, 2014 at 10:16 AM

Best April Fool’s prank EVER!!! Kudos, Mayor!

Cat Wrangler April 1, 2014 at 10:19 AM

According to the NY Times, the concession stands will sell Fresh Direct’s new eagle-caught salmon, sustainably harvested in the wilds of upstate New York” by eagles that are sponsored by FreshDirect and “tied with green and orange ribbons” — the company’s logo colors — “for tracking as well as a bit of flair.”

Cowellian April 1, 2014 at 10:24 AM


Joe April 1, 2014 at 10:25 AM

If it were real, the name would be The Pavilion in Claycord.

William April 1, 2014 at 10:26 AM

Well played although not as good as the gambling barge / strip club one from years past

Silva April 1, 2014 at 10:27 AM

Well you sure had me.

Fooled April 1, 2014 at 10:35 AM

You had me there for a minute!

RanchgirlCA April 1, 2014 at 10:35 AM

Good one. I am very happy it’s back to the name I’ve always called it… The Concord Pavilion. Now if we could keep rolling with the concerts. Looks good so far, but not great. Give us some country shows. Why does the Shoreline get all of them????

Rose Garden April 1, 2014 at 10:41 AM

Priceless! Happy April Fools!

I’ve been reading Claycord for years, but I just started blogging recently. I always look forward to these!

Mayor, since your family goes way back, maybe one day you will secure the financing, and your dream will come true!

Are you willing to book some good rock bands from the 70’s for us “back in the day” folks?

uh1vce160 April 1, 2014 at 10:47 AM

Got me.

Blondie April 1, 2014 at 10:54 AM

I was hoping for the attractive men on a boat in the Delta business proposal. You know the one where women could cruise all day while being pampered and romanced by hunks of pure muscle and deliciousness? 🙂 April 1, 2014 at 11:24 AM

Thanks for the kind words, everybody. Although it will always be the Concord Pavilion to me, too, it would be kinda cool to see the Claycord name on it. 🙂

@Rose Garden, Of course 70’s rock would be included. 🙂

@SK, good idea. Always nice to see you on here, by the way.

@I think we should do it: I like that idea.

Thanks again, everybody 🙂 Hope you had fun reading it and sorry to the ones who were fooled.


Dutch April 1, 2014 at 11:36 AM

Ya gotta love April Fool’s Day. If not you’re a Communist.

. April 1, 2014 at 12:14 PM

We got suckered!!!!!!!

JW April 1, 2014 at 12:25 PM

Although I figured that it was an April fools joke, there was a part of me that was hoping it to be true. What better April fools prank than to have something a little far fetched be true.

Shelly April 1, 2014 at 12:30 PM

I totally believed it. They don’t call me “Gullible” for nothing, I guess.

Concord Guy April 1, 2014 at 1:08 PM

You had me for a moment as well!

As good as the Tom Hanks thing a year or two ago.

Constant Reader April 1, 2014 at 1:37 PM

I heard the Mayor is going to install extra fire hydrants in the parking lot. Not only will Claycordians be providing extra entertainment, people parking in the lots will be getting free car washes. Plus in the sumer, the water cooling will be appreciated.

Until I got to the lawn improvements April 1, 2014 at 1:46 PM

I thought it was great and surprisingly true, until the improvements mentioned were the added grass patches in the parking area.

Marion April 1, 2014 at 4:02 PM

Well played Mayor, well played indeed. Totally got me. You didn’t get me with the ice rink, but today you did.

Very epic. 🙂

Matt April 1, 2014 at 5:54 PM

April Fools!!!!

Just me April 1, 2014 at 6:48 PM

Too bad if that is not going to happen for calling it Sleep Train sounds stupid.

Just me April 1, 2014 at 6:50 PM

Too bad if that is not going to happen dor calling it Sleep Train sounds stupid.

Tex April 1, 2014 at 7:05 PM

NIIIICE! Can’t wait for next April 1st!

chris April 1, 2014 at 11:15 PM

wonder how much this site makes in Adsense and the like?

most fesable april fools post ive read today.

chris April 1, 2014 at 11:16 PM

feasible* sorry

Antler April 2, 2014 at 12:34 AM

For me, it was the “.com” which gave it away. But it was still fun, Mayor! Thank you!!!

allycat April 2, 2014 at 12:10 PM

No… just no. This is ridiculous. Better have been an april fools joke. im sorry but it will always be CONCORD PAVILION.

Suzie April 2, 2014 at 12:49 PM

april…fools…NOT! Good one Mayor. 🙂

Fred April 7, 2014 at 10:29 AM

I’m a little late reading the article and haven’t gone through the comments, but are there any updates on the actual dates of the name change? Congratulations on securing the rights, but I think you should probably provide regular updates so we know what is happening with the renovations and other changes.

Cowellian April 7, 2014 at 11:05 AM

Yeah, you might want to read the comments.

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