Steering Committee Appoves’s Purchase of Naming Rights to the Concord Pavilion

April 1, 2014 7:49 am · 112 comments


Big news, Claycordians, we’ll now have our name attached to the Concord Pavilion (at least for the next 2-years).

At last night’s Concord Pavilion Steering Committee meeting, the board unanimously approved’s proposed purchase of the naming rights to the Concord Pavilion for the 2014 and 2015 concert seasons.

Starting May 1, 2014, the name will officially be the “Claycord Pavilion at Concord”. The naming contract runs until the beginning of the 2016 concert season, with an option to renew.

“Our immediate plan is to change the main marquee sign and the three way-finder signs along Ygnacio Valley Rd. and Kirker Pass Rd., then move on to brand-naming inside the Claycord Pavilion at Concord”, said Robert Williams, attorney and Principal Planner for’s purchase.

“We tried to negotiate the ability for us to choose one or two acts that would appear at the Claycord Pavilion at Concord this year, but the committee declined our attempt, saying they believe the demographics data for this area show people are happy with Little Wayne and other similar acts. We don’t agree with their decision, but since we’re a small business, we didn’t have much wiggle room”, Williams said.

“Our board is excited to welcome to the Pavilion family. When we dropped the Sleep Train name earlier this year, we thought we would have to just go back to calling it the Concord Pavilion, but then was able to secure financing and made us an offer we had to review, and finally approve. Money from this purchase will help us pay for new grass islands in the parking lot and a lovely lawn area for kids and families to enjoy before they enter our venue”, according to Jim Allen, President of the Concord Pavilion Steering Committee.

More news, including terms of the deal, will be released in the coming days.

101 Marion April 1, 2014 at 4:02 PM

Well played Mayor, well played indeed. Totally got me. You didn’t get me with the ice rink, but today you did.

Very epic. :)

102 Matt April 1, 2014 at 5:54 PM

April Fools!!!!

103 Just me April 1, 2014 at 6:48 PM

Too bad if that is not going to happen for calling it Sleep Train sounds stupid.

104 Just me April 1, 2014 at 6:50 PM

Too bad if that is not going to happen dor calling it Sleep Train sounds stupid.

105 Tex April 1, 2014 at 7:05 PM

NIIIICE! Can’t wait for next April 1st!

106 chris April 1, 2014 at 11:15 PM

wonder how much this site makes in Adsense and the like?

most fesable april fools post ive read today.

107 chris April 1, 2014 at 11:16 PM

feasible* sorry

108 Antler April 2, 2014 at 12:34 AM

For me, it was the “.com” which gave it away. But it was still fun, Mayor! Thank you!!!

109 allycat April 2, 2014 at 12:10 PM

No… just no. This is ridiculous. Better have been an april fools joke. im sorry but it will always be CONCORD PAVILION.

110 Suzie April 2, 2014 at 12:49 PM

april…fools…NOT! Good one Mayor. :-)

111 Fred April 7, 2014 at 10:29 AM

I’m a little late reading the article and haven’t gone through the comments, but are there any updates on the actual dates of the name change? Congratulations on securing the rights, but I think you should probably provide regular updates so we know what is happening with the renovations and other changes.

112 Cowellian April 7, 2014 at 11:05 AM

Yeah, you might want to read the comments.

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