New Entrance Signs at the Sunvalley Mall

November 28, 2012 9:00 am · 85 comments

Sunvalley got a little facelift at all of its entrances along Contra Costa Blvd.

The signs light up at night, and are also very noticeable during the day.

What do you think, do you like ’em?

Jeff November 28, 2012 at 9:03 AM

A waste of money, if you ask me. Clean up the filth that permeates the mall (and I’m talking about the patrons) and you will have shoppers coming back. Lights and signs aren’t going to mean squat when people don’t want to shop because of the thugs in the mall….

Nice November 28, 2012 at 9:03 AM

I like them. Not too flashy or big. And they’re pretty 😀

Parsnip November 28, 2012 at 9:06 AM

It’s a start. But it’s the inside that matters most. THAT is still too blah insofar as décor and store variety.

Cap'n Nick November 28, 2012 at 9:07 AM

They’ll be covered in spray paint and sharpie by the end of the week. Good thinking, Sunvalley.

Anon November 28, 2012 at 9:07 AM

Wow, should help the car thieves see better.

Winston November 28, 2012 at 9:11 AM

I don’t understand this meme that Sun Valley is full of thugs. I’ve never seen it, unless by thugs you mean shoppers who aren’t white and full you mean about 1/3 of the shoppers.
Jeff, you need to chill, not every Mexican or Asian is out to get you.

Reality Says... November 28, 2012 at 9:11 AM

Looks good. Now if they can just give the crowd that frequents that place a facelift people might start shopping there again.

My family frequents the WC shopping center more often, and if we can’t find what we need there we’re willing to take the drive out to Stoneridge vs Sunvalley.

Sad, but true.

Lynda November 28, 2012 at 9:12 AM

I love the new signs – they look really classy. So glad they finally
updated all the surroundings.

KJ November 28, 2012 at 9:19 AM

The stores need to turn down the volume on the music. Aside from the fact that I don’t like the music they’re playing, I could tolerate it for a little while, if it didn’t hurt my ears. Plus, with all the stores playing something different, it becomes a very unpleasant cacophony.

LTG November 28, 2012 at 9:22 AM

I never go there anymore…thugs, car thefts, no stores for adults, only teens and tweens…the place really sucks.

Jim November 28, 2012 at 9:23 AM

You can put lipstick on a pig…..well all you liberals know the rest…now let’s get started on working on the clientele…it’s private property….can’t they bring back the no shoes no shirt no service rule?…How about a decency clause and if they don’t like how you’re drssed they can “escort” you to the door..the word would get out pretty quick that “keeping it real” doesn’t involve showing me your Joe Boxers or your dirty “wife beater” T-shirt…I would rather shop in the rain in downtown WC than go in that place…is there some kind of tunnel to from the ghetto to that place?…and what’s worse a lot of the stores seem to cater to that crowd…if I want to see men’s underwear I’d rather go see it in packages than on some guy who can’t keep his pants up and don’t even get me started on the “hookers’, little girls should not be THAT exposed, it’s disgusting…whatever happened to leaving something to the imagination?…but nice signs

Anon November 28, 2012 at 9:42 AM

Sure, it gives airplane pilots something to see so that they dont crash into the mall. Too soon?

Jeff November 28, 2012 at 9:44 AM

Winston, really?

I am not afraid of any man of ANY race. This isn’t about RACE, dude – it’s the baggy pant thug lifestyle, and the crime that goes along with it. And it doesn’t matter if you’re white, black, asian, hispanic – I don’t want to be around that crap.

Sun Valley has gone downhill and is becoming the new Richmond Hilltop mall. There have been several carjackings/robberies in the parking lots in the last year. Sure sounds like a place I want to go shop!

Winston, please stop trying to pull the race card when there is no card to pull. I probably have more friends of various ethnic descents than I do white friends. I don’t judge a book by it’s cover, but on it’s actions.

Anonymous November 28, 2012 at 9:46 AM

I think they look nice. They have been trying to improve the mall slowly, and that is great. Unlike some of the other posters, I appreciate the changes they are trying to make to the mall to make it nicer and a better place.

Some people will just never be happy or appreciate any kind of attempt at improvement i suppose….

@Jim Good grief…can you rant on a little longer? And ‘all you liberals’…really?

GoGo Gomez November 28, 2012 at 9:47 AM

Looks good!

Barbie Dahl November 28, 2012 at 9:48 AM

Ohhh… shiny, pretty! Now I suddenly feel like shopping.

carguy1963 November 28, 2012 at 9:50 AM

Can’t polish a turd

The Biz November 28, 2012 at 9:58 AM

Just in time for their refinance.

Shuley November 28, 2012 at 10:06 AM

Wow, we have some great arrogant a-holes in this place. If you want to improve clientele, than you DO have to improve the facilities. That’s obvious. But let me tell you, I would rather shop along with some real blue collar people, and yes, some thugs, than go to Walnut Creek Broadway plaza. That place is full of arrogant I-am-more-important-than-you materialistic douche bags. And if you think there is no crime in that mall, you are wrong. My wife works down there and not only has her car been broken into, but she knows of many others who have had problems there. If you were a crook, wouldn’t you target rich people? Either way, you have fun with the entitled a-holes with a “me first” mentality. I can handle seeing non-white people. Just don’t leave any valuables in your car and leave it unlocked. You should do that anywhere you go..

Jim White November 28, 2012 at 10:06 AM

I’ve lived near the mall since Day one when it first opened. So, I’ve seen many changes over the years. The main issue as I see it is it’s all Clothes and shoe stores. Just walk up and down the top and bottom floors, Clothes, Clothes, Clothes.

The great 500 seat movie theater gone. Ice skating rink Gone. World food court Gone. Book stores gone. Sherman clay Piano and organs store that also sold Fender guitar and Gibson guitars gone. Variety stores gone. Walgreens gone. The Huge Sunvalley Inports that actually had a head shop in the back with bongs and a room with black light posters, gone. Stores that sold an endless variety of things that were all different from each other are all gone. The mall needs to change in terms of having more things to buy that makes more folks want to go there. Bringing back the movie theater would be a nice first step.

Rum Runner November 28, 2012 at 10:08 AM

IMHO the only thing that could improve that center woudl be an…

wait for it….

…an OLIVE GARDEN ! ! ! !

Eric November 28, 2012 at 10:11 AM

I don’t see what the big deal about this mall being “ghetto” is… I disagree. It’s definitely one of the best malls in the East Bay in my opinion. Even with the patrons that visit.

PHILL RES November 28, 2012 at 10:21 AM

The mall still needs a lot of help from the appearance to the crowd but it does look nicer outside.
The landscaping is also very nice.

Keep up with the positive changes!! 🙂

Does the sign come with an emergency callbox November 28, 2012 at 10:25 AM

Never do Sun Valley at night, only during the day, keeping an eye out for the roaming gangs of thugs that will stampede the elevator and are probably packing.

What drama from the overly sheltered November 28, 2012 at 10:26 AM

The mall folks look the same as st every other mall…please you overly dramatic people. Stop watching housewives if the OC. Your expectations of what things should “look” like have become unrealistic! If you are referring to the teens that hang out at the mall, well duh! That’s what teens do at all the malls! Yes, even the Stoneridge Mall. And crime takes place everywhere you shop: walnut creeks broadway plaza, stoneridge shopping center, sunvalley…wherever people park their cars and shop, there will be criminals tsking advantage! Be more concerned thst you voted to change 3 strikes law coupled with AB 209….it will be a holiday of tweekers, thieves and thugs everywhere you are. Crime knows no color or class. You can be rich, poor, white or black and still be a victim of these idiots. You arent safe even if you shop online thsnjs to cyber thieves. So there.

Lori November 28, 2012 at 10:31 AM

I like the new look. As far as shopping at SunValley I go there to shop not to judge other people. I mind my own business and have never been bothered by anyone. Everywhere you go these days you see “thugs” not just SunValley Mall. I don’t flash my cell phone, don’t carry my expensive purses, and don’t pull out a wallet full of cash…..I am cautious and do carry easily accessible pepper spray just in case. You people that don’t go there that’s fine with me makes less of a crowd at check out lines so thanks 🙂

Subterfuge November 28, 2012 at 10:32 AM

Lights up at night? The drunks are gonna love that!

Dorothy November 28, 2012 at 10:34 AM

What they really need is signs directing the traffic into and out of the new gas station.

The Dude November 28, 2012 at 10:37 AM

Are the signs bullet resistant?


Winston is employing the new standard tactic of implying you are a racist if he disagrees and the facts/circumstances don’t support his argument. Either he hasn’t seen all the stories on here about the numerous felonies constantly occurring at Sun Valley, or he chooses to ignore them. Interestingly enough, you mentioned “filth”, with no reference to their possible race. Winston assumed by “filth”, you were talking about “Mexicans or Asians”. Whose really the racist then?

anonamiss November 28, 2012 at 10:39 AM

I like the signs and the improvements. More trees and foliage planted, old cement replaced and repaired. Looks a whole lot better than it did!!!

mileena November 28, 2012 at 10:43 AM

The signs are also along Sunvalley Boulevard.

I love them, but they are just a start. The Sunvalley Mall is trashy, and this is just what they needed. I’ve shopped at other malls, such as the Galleria in Roseville and Stoneridge in Pleasanton, and they are much more elegant, both inside and outside. It’s almost like going to these malls is a privilege because they are so exquisite.

anonanonagain November 28, 2012 at 10:43 AM

@ Jeff, sadly that way of dress is to teenagers a “style”. I’m not approving of the baggy pants, smelly, unkempt underwear exposed for all to see. But it is what it is. The thug personae is a way for insecure males to bolster their floundering egos. Hopefully some will get a clue and realize unfortunately people DO judge you on your appearance, especially when trying to get a job!!!

anonanonagain November 28, 2012 at 10:48 AM

@ Jim, ‘You can put lipstick on a pig…..well all you liberals know the rest.”

Turning everything including a mall renovation into a political rant is pathetic.
There is a section for that…….

Incoming November 28, 2012 at 10:58 AM

Will serve two purposes, teenagers will have a spot to get rid of half finished fast food beverages and practice hand eye co-ordination as they drive by. What a good idea.

I MEANT 26!! But yes 23 too. ;) November 28, 2012 at 11:00 AM

Both are right.

Danny November 28, 2012 at 11:03 AM

Great, but will is stop cars from being broken into? Wheels being stolen? Cars getting jacked?

Mac November 28, 2012 at 11:04 AM

I agree “Jim White”
I lived on Shirley Dr for years.
And i remember all those things you mentioned.

I hate to be an older guy (53) saying how good it was back in the day.
But it is so true.
This place was awesome in the old days.

I went from riding my bike around it. (or walking around it)
To riding my motorcycle around it. (back when it had the big ramp in the back)

Had many good times in that place.
Cruising the hallways as a teen was too cool.

I miss the old Sunvalley.
But then i miss the old Pleasant Hill too.

Was a great place to grow up in the 60`s/70`s

Joey November 28, 2012 at 11:08 AM

Anon at 12 – I would say your joke was too late rather than too soon.

Happy One November 28, 2012 at 11:12 AM

The sign looks nice all lit up. How does it look during the day?

Winston November 28, 2012 at 11:19 AM

@The Dude,
If the sheet fits…

Elwood November 28, 2012 at 11:31 AM



nytemuvr November 28, 2012 at 11:38 AM

@carguy1963 #17
Like your “Christine” referance….
Another solution is put the spirit poles up and hang the thugs with their baggy pants pulled all the way down around SunValley perimeter.

Lacy November 28, 2012 at 11:40 AM

Science fiction sings will not get my cash.What will is more security .And maybe the management and owners should consider looking at examples of malls that have increased their sales by renovation( Arden Fare) and only excepting reputable retailers in vacant spots!Plus, most of the money those “thugs” are carrying is from their parents!?
I went to Alice Cooper last night .Don’t tell me to judge a book by it’s cover !!! paleeese!! I had green hair ,wore mostly drab green and kakis as a rebel punkrocker youth .My son wears his pants on the ground !! I laugh and know that his identity is more internal that external.ROCK ON YOUTH !!

SB November 28, 2012 at 11:41 AM

Have you ever heard of putting lipstick on a pig??? The signs are great, the facelift that they are doing looks great, but until you change the inside its like putting lipstick on a pig, its still a pig. Mall management in gutless and the GM is a joke. He is a total power trip and doesnt give a rats a$$ about the tenants unless they are a big store that pays lots of rent. They allow construction during the day which is against the rules to the detriment of the businesses there. When something goes wrong and it is their responsibility they dont want to fix it, they try and put it off on the tenants. Rant over..

G-non November 28, 2012 at 11:43 AM

I only go to the mall for 2 things. Macy’s and the Disney store. I really don’t even like doing that because I think it’s wrong that there is no plaque recognizing the tragic accident/ loss of life that happened there. I am sure it would not be good for business. I don’t think it’s good for business to have 20 of the same store catered to teeny boppers, but whatever.

Bishop Estates November 28, 2012 at 11:46 AM

I agree with Jim white….Bring back the movie theater and food court those places were great!!!! Ah the memories 🙂

BNice November 28, 2012 at 11:50 AM

SB ……I wonder what THAT stands for.Rant ,rant ,rant.Boy , you sure are the positive one!!
Maybe we should stick to the subject.The aesthetics of the mall was the question.And if it is an improvement.Suggestions are welcome.

Jeff November 28, 2012 at 11:53 AM

Generalize much, Winston?

BNice November 28, 2012 at 11:56 AM

BTW ….When I was a child ,my brother &most of the guys I know wore cut off shorts that were frayed at the bottoms with there boxer shorts coming thru the bottom of their shorts.Exposing just as much underwear as the tops today .TOP ……BOTTOM ??Hazaar !!

Pyrrhus November 28, 2012 at 11:58 AM

You want to know how I know you are all full of it? Baggy pants haven’t been in style for a good five to six years. Kids these days wear skinny jeans and let them sag off their butts. Sure you’ll see an occasional 30 something that is still stuck in the 90s.

I don’t go to the mall because there is nothing there that I can’t get online,in a nearby shopping complex, or at Target. However, I went there a month back or so on a Saturday and it looks liked mostly teens or college kids. I had no problems, I didn’t see anyone fighting or robbing anyone. Am I annoyed with teens? Sure, who isn’t annoyed by loud teens unless you are a teen. Chalk it up to youthful exuberance, I’m sure we were the bad generation of teens to our elders.

Also, to those ragging on Broadway plaza. I find it a bit hypocritical of you judging the clientele there if you are defending those at Sun Valley mall. What is it that you guys are doing that makes you feel so looked down upon? I don’t look white and I almost never go dressed up there and I never feel judged. Maybe it’s because I mind my own business and don’t worry about what I think others are thinking.

The Grant November 28, 2012 at 12:06 PM

Shop online, problem solved.

Jim November 28, 2012 at 12:11 PM

@ 14 Anonymous…rant i will, chicken s$*t, at least I’ll put my name on it

SB November 28, 2012 at 12:31 PM

@ BNice, I guess you think you know who I am… If I felt that any comments that I made didnt fall on deaf ears and I wasnt dismissed before I even started a conversation then maybe it would be a productive matter. Like I said, the signs and the outside improvements are great. A great step in the right direction. Sorry if my positivity got lost in the rant and past experience.

Mimi (original) November 28, 2012 at 12:37 PM

I, too, miss the old food court, movie theatre and ice skating rink. It’s hard to believe that management feels everyone only wants clothes, shoes, jewelry and cell phone accessories! Bring Back Community Destinations!!!

JustMe November 28, 2012 at 12:40 PM

It’s about time they start putting money back into the mall. Sunvalley has been going downhill for years– to the point where I hardly go there anymore. They wasted money suing Broadway Plaza, when they should have been concentrating on facelift for the mall and other improvements.

I’m always reading about parking lot burglaries. They need to increase security.

They need to bring in some new vendors. And more food options would be nice.

BagsFlyFree November 28, 2012 at 12:49 PM

This mall currently suffers from lack of size, activities, dark expansive parking, and its just not an “event” or fun place to go anymore…. just restaurants and shops… Malls used to be places where arcades, skating rinks, carosels, unique scenery, fountains and theaters were built. Entertainment dollars are now non existant at SunValley.

What Sunvalley needs to do better is incorporate more outside elements like patios and cafe settings, add more ethnic variety shops, adjust parking to allow better lighting on the property, and build more fun into the whole area… In addition, bundling parking to less garages allows more security patrols and room to build out new sections of the mall for anchor tenants (cough Olive Garden, CB2, Burberry Factory Outlet, Last Call by Neiman Marcus, Saks off Fifth ).

BFF Out!

Pegasus November 28, 2012 at 12:52 PM

A sign reflecting reality would read —-


Howard Payne November 28, 2012 at 12:59 PM

Your picture of the signs looks very nice but during the day they look very bland and don’t serve as good identification for the mall.

The Richards Family November 28, 2012 at 1:01 PM

It’s wonderful! I love the new massive landscaping job and signs the mall is doing, I don’t go there all the time, but I never have a problem when I do. As usual some people on here are too dramatic or have no clue what they are talking about. They have some great stores, but do need to update the inside a bit it’s dated. P.S if you don’t like the Sun valley Mall, just don’t go, solves all your life’s problems.

anonokat November 28, 2012 at 1:02 PM

The signs look nice and I don’t have a problem with Sunvalley updating the facility.
I agree with most of the posters here though, I NEVER go to this mall. I stopped going to this mall years ago when I generally felt unsafe and unwelcome. It is swarming with thug types and is frequently a host of criminal activity. Sure, crime can happen anywhere but it’s much more likely to happen at SunValley than Stoneridge or Broadway Plaza.

The stores are lower end and appeal to the thug type crowd. Tons of Thug clothing stores, hat stores, hooker shoe stores, etc. Until they get this mall secure and safe and bring back some higher end retailers I will not spend one dollar there.

sfsean November 28, 2012 at 1:05 PM

Since I haven’t been to Sun Valley in years, I can’t get excited about a new sign. Sun Valley, Hilltop, Serramonte, etc are all the same to me. Broadway isn’t at all like these traditional malls. Broadway Plaza or Union Square East as I refer to it, is a destination for the rich, the upper middle class and the wannabes. Walnut Creek’s saving grace are the large variety of restaurants which is why my family goes there.

They are nice... November 28, 2012 at 1:27 PM

now to work on the inside too!!! =) I will drive to stoneridge mall sometimes because it is nicer.. and if the inside is nicer we might get some better stores as well.

Radar November 28, 2012 at 1:33 PM

It looks nice. It will attract taggers thats for sure!

signsofthetimes November 28, 2012 at 2:43 PM

I like the signs, but can something be done about the weirdoes that hang out there? It’s unfortunately that the place has gone so far downhill and that there is so much crime there. I tell everyone I know not to shop there. I have many good memories of Sun Valley Mall, but I will not shop there anymore because of the crime and I don’t feel like dealing with all the slimey people (mostly hoodlums) hanging out there.

iamerica November 28, 2012 at 3:01 PM

The only way to break the cycle is go against it! If you think there’s to many thugs at SunValley get your friends, brothers, sisters and mothers down there and change the ratio. It will take more than that obviously but it’s a good start. I don’t get why people hide from things like this, it only empowers the force your running from.

Palermo November 28, 2012 at 3:10 PM

My two major complaints about the mall:

1) the FUNK from Abercrombie and Fitch. My God that perfume they shoot out is absolutely foul, I would rather smell fresh cow turds. I was there earlier today and my hair reeks of that cologne even though I went nowhere near that store.

2) the fact that the storefronts have been pushed out way into the walking space, it feels claustrophic now, especially with all those stupid kiosks.

The signs are nice enough, hope they don’t get graffitied.

Soccermomwithabrain November 28, 2012 at 3:20 PM

Just like lipstick on a pig.

The Richards Family November 28, 2012 at 3:50 PM

Iamerica, I like your thinking. Most of these people probably don’t even know where the mall is they just complain about absolutely everything. They are they first ones to complain about the mall being ugly then when they start remodeling it they complain about that too, some people. Oh well, I’ll make sure I am visible and hopefully the “bad element” feels uncomfortable and leaves…

love :-) November 28, 2012 at 3:54 PM

I like the new Sign, 🙂

Thomas Van Tuyl November 28, 2012 at 5:12 PM

Ugly, Bad designers!

PH Fan November 28, 2012 at 5:30 PM

I like them…better than what it was before…nothing.

LOOKS NICE!!! November 28, 2012 at 6:18 PM

Now if they could just go across the street to the old Blondies/Rasputins building and give it a MAJOR FACELIFT!!!!!!!!!!!!!!!!!!!!!

Tubs November 28, 2012 at 6:28 PM

Who made these signs the set designers for Miami Vice?

Elwood November 28, 2012 at 7:43 PM

Here is what the old Blondies/Rasputin building needs: (video)

Sunfish November 28, 2012 at 8:27 PM

I have to admit–I do enjoy the Sunvalley mall sometimes; Andersons Bakery makes excellent pastries. The signs make the place look inviting.

Cougar-Granny November 28, 2012 at 8:49 PM

I’d much prefer a good looking man, ruggedly dressed, stationed at each entrance to the mall, dancing around with one of those handheld advertising boards. 🙂

Needs Something November 28, 2012 at 9:41 PM

All that’s missing is the oversize knitting needles Concord used to have.

Sunshine November 28, 2012 at 9:53 PM

You have taste cougar-granny. Can you handle them?

mamatosix85 November 28, 2012 at 10:09 PM

Too True! My sinuses burn before I get anywhere near that offensive smell. WTH makes them think that is cool?

@Palermo November 28, 2012 at 10:51 PM

Not only does Abercrombie reek of cologne from the inside out causing your olfactory senses to burn, the music they play inside the store is so loud your ears will bleed! The few times I have tried to shop there have been torturous. It’s as if they discourage having customers inside the store with all they do to have you turn around snd run out once you wslk in!! Whose bright marketing idea is that? Same for their sister store Hollister down the way past Macy’s.

csb November 28, 2012 at 10:58 PM

Miss the Mall from long ago…when you felt it was safe to park in the parking lot and walk around inside. Amazing the difference these days in the people that hang out there and shop there. Seriously, they mostly do look like thugs as described by others above. Different crowd of polite people in Walnut Creek. I choose to go there to shop.

OLD GRINGO November 28, 2012 at 11:08 PM

The mall is still an ok place to shop,I still try to go there when I can over Walnut Creek or Pleasant Hill. I sure miss the old food court and hope someday they see the light and build another one.

Larrabee November 28, 2012 at 11:15 PM

@ Elwood #76:
Bullseye!! It seems like the more they do, the uglier it gets!

anon November 29, 2012 at 12:32 AM

Its a start. I actually liked the lighted trees more than the sign – makes for a nice entrance. I love how some of the same people that are so giddy that the Rack is coming to PH (which is actually just right next door to the place they are trashing in this blog) don’t realize the brilliance of the mall. It is still in the top 20 of all shopping centers in sales for CA. The sales tax revenue goes to the City of Concord and the trashy people that the people that are so excited about the Rack rip on are actually closer to PH residences than any residences in the City limits of Concord. But a least PH has been able to capitalize on some sales tax boost from that stores that surround the mall.

Randy November 29, 2012 at 6:12 AM

disgrunted in Concord

Gee, Now I know the name of the mall on the corner of Willow Pass and Contra Costa Blvd. that I have been going to for over 20 years.

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